Manchester United Megastore

Manchester

Completion: 2008

Client: Nike/Manchester United

 

The Team:

Sean Collins

Arita Morris

 

Award Winner

Featured

Child Graddon Lewis was proud to be involved with the new-look megastore at Manchester United’s Old Trafford Football Club. The store is a destination for fans from around the world and one of the main tourist attractions for Manchester.

As part of our ongoing work with Nike Brand Design, the new concept for the store was to create a premium retail concept that elevates Nike's football language, fusing it together with Manchester United's rich club history, heritage and DNA.

The new refit features exposed ceilings, a whole new lighting scheme and new areas within the store such as personalisation, fitting rooms and a new visitor experience space ‘Tour Tunnel’. The 1400 sqm sales floor was refitted over a three week period and the included bespoke new sales units, display items as well as a complete overhaul in graphics across the store.

Two weeks after opening, there is a significant increase in sales figures, for example, footwear sales are up an astonishing 500%.

Related Projects