WHSmith

Status: Ongoing

Client: WHSmith

 

The Team:

Sean Collins

 

Working closely with the brand, CGL’s design for WHSmith’s travel store concept is intentionally robust to cope with the high volumes of customers experienced across their prominent locations in airports and train stations nationwide.

Simpler and more affordable to build while retaining a bright, warm and welcoming ambience, a simple palette of materials are utilised to deliver a premium retail experience.

Working with existing and new suppliers, the key shopfitting items have been engineered to be highly durable, yet straightforward to deliver and construct on site.

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