Vision Express
Completion: Ongoing
Client: Vision Express UK
The Team:
Sophie Hanrahan
Award Winner
Featured
Child Graddon Lewis has a long realtionship with Vision Express delivering stores across the UK, Ireland and Middle East.
Vision Express was previously known as a discount optical retailer offering ‘two-for-one’ deals. Following its acquisition in by the French company Grand Vision – Europe’s largest and most successful optical group, the business needed to change its emphasis.
Child Graddon Lewis was appointed in 1998 and given the task of creating a new architectural identity for the UK, one that would reinforce the integrity of the brand and clearly promote the range of professional optical facilities available in each store. The identity was met with widespread acclaim and was rolled out across the UK and Ireland
Since then CGL and Vision Express have developed a fruitfull longterm partnership that has seen the development of 3 further concepts over the years delivering stores across the UK, Ireland and Middle East.
